Best SEO Practices for 2020 (UPDATED)

So, we are at the door of 2020. Time is rapidly shifting, and so do SEO techniques. Changing in SEO algorithms and techniques affect your website both positively and negatively. Some unique methods are used as hacks that could help you to capture the first-page spot.

We, Uniqueo, the Best SEO Service Company in Delhi NCR, offer you the Best SEO Practices for 2020 (UPDATED) which are given below:

Take an in-depth glance,

·        Content is King

Content is the essential need of the SEO process. Content is the only element for which visitors will come to your website and you will get traffic that will lead you to a better Search Engine ranking. Whether the SEO techniques and algorithms are changing, but the content is still needed to explain and attract visitors to the page. 

Presently, around 95% of visitors visit your front page, so if the content on the first page is attractive and engaging, then you will surely gain traffic and potential conversions. The concept of ranking is commonly based on quality and search intent. You always have to ensure the quality of the content that will be posted on your website. 

·        Voice Search

Voice Search was first announced back in 2014, and that time 40% of searches are done by voice control. Presently in 2019, every fifth search query by Smartphone users is done using a voice control feature. Voice Search is right now gaining pace. Lots of users are moving towards searching through voice-control. Based on the latest survey, by the year 2020, 50% of all searches will be done by voice-control. 

We suggest you use long-tail keywords. This will help your audience to search for their topics and reach you easily.

·        Mobile Optimization

In the past few years, search engines like Google are interested in mobile searches. Due to the digital revolution, every individual in this world has a Smartphone, and due to that, the probability of mobile searching is more in comparison to a PC or Laptop. In the present meantime, mobile searching is one of the primary factors for ranking. Google also introduced the ‘mobile-first index’ in which the user will experience the mobile version of websites. 

·        Links are important

Backlinks are one of the most important elements of SEO. Quality backlinks will help you get better Search Engine Ranking on Google. Google still uses old-school ranking techniques in which links are created that will help you get quality backlinks. Presently, It is advisable to be careful with guest posts as Google warned sites and blog owners about low-quality guest posts and backlinks creation. You should focus on building quality backlinks and quality content that add value to your website to get better search engine results.

·        User Experience

User Experience is an all-time major element if you want to rank on the first page of search engines. It is important for every blog creator or owner that you optimize, or you are providing info, or you are posting blogs & articles that will be useful for the viewers, so for that, you need to optimize your websites for better user experience. 

To optimize your website for better user experience, you need to improve your page loading speed. You have to analyze your website performance. You also have to optimize your website as mobile-friendly. Try to make your website flawless that will help your visitors stay on your website for more time. 

·        Target Keywords

You have to add keywords in Title, Meta Description, Heading Tags, Text, Images, and URL. The uses of keywords are very necessary when you are focusing on getting better search results. The use of keywords implies the textual content, images, videos, gifs, URLs, and Voice Search as well. Google also provides a better rank to the pictures if the keywords for those images are correctly matched. Keywords in the name of the Image file and alternate tags will also be useful for your search engine results. Try to check the focus keywords and also check the uses of keywords in the on-page. 

·        Use Videos 

In the updated trend, videos are also used to get a spot in the first of the search result. Due to the engagement of videos, if the user stays on your website for a longer time, then it causes fewer bounce rates, and this will increase conversions as well. If you include videos on your landing page, it will enhance your traffic and engagement time. The audience will stay on your website for a longer time, and it will help you to build trust. It is proved as one of the most important SEO practices which also convert engagements and turn the users into potential leads. 

·        Secured with HTTPS

In 2014, Google mentioned that HTTPS is SEO ranking tips. This means if you are adopting HHTPS, then slightly by slightly, it will boost your rank. 

·        Keyword Research

To improve your ranking, you need to research keywords fairly. You have to conduct keyword research, which also continues to be among the top 2019 best SEO practices. 

·        Analyze your Competitor

Analyzing your competitor and know about their strategies will also be useful to improve your search results. You should know what they are doing to improve their rankings. Knowing the moves of your competitor will help you develop new strategies to overcome them. To stay in this competitive market, you have to know about your competitors and their strategies; this will help you develop your business. 

·        Understand your Audience 

We all are doing SEO or improving the quality of content just for our audience. So we have to understand the needs of our audience. What do they want from us? What are they looking at on our website? You should have answers to every question. You have to develop a website that will be user-friendly. The User interface will be attractive so that your audience will become potential clients for you. You should interact with your audience that will build trust and improve your brand awareness, as well. 

If you have any queries related to the SEO practices, you can contact us